With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever. However, while networks are beginning to experiment with these tools they have been slow to adopt, says Piksel's Global Lead Analyst, Alan Wolk in an interview at the Beet.TV executive retreat earlier this month.
Wolk says, "The TV industry is not hurting it's actually the opposite. It's doing better than ever. People are watching more TV, the networks are making more money and so, when you have a situation like that, there's really no incentive for them to innovate. Why fix something that's not broken?"