From - KIT Digital Analyst Alan Wolk: The State Of TV Everywhere Is At An Impasse

Posted by alan.wolk

This is the second of three interviews Alan Wolk did during Beet Retreat 2013

Wolk notes "As an indication of how fast the industry is moving, although we filmed this about 3 weeks ago, in the intervening period, Nielsen announced that they would soon begin counting views on iPads, Xboxes and other non-TV devices.

Since that was the crux of the network's objections to TV Everywhere (the fact that they'd lose ad revenue when people watched remotely on a iPad) it would seem to give a green light for a renewed push. One that may have the full cooperation of the networks, or at least their tacit blessing."

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Topics: Analysis, Insights