From the NAB Show Thought Leaders: The Future of Second Screen

Posted by alan.wolk

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Technology rarely develops with any degree of logic, something we can see in the current state of the second-screen industry, which consists of a random collection of unrelated third-party apps, show-specific apps, Facebook and Twitter. It's a confusing landscape to viewers and advertisers alike, which is why Piksel predicts there we will be a major shakeout soon.

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Topics: Analysis, News, Insights