Panel: Using Companion Screens To Improve TV And Make Money

Posted by Miles.Weaver

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Everyone is talking about companion screens - not just how they can be used to improve the TV experience, but also how they can make money. Last month I attended the Connected TV World Summit in London and joined a panel discussing this topic.

 

Watch a video of the full panel session here.

 

The panel was led by Sarah Pearson, Managing Partner, ACB LLP and we were accompanied by:

  • Jody Smith, Multiplatform Commissioning Editor, Comedy & Entertainment, Channel 4
  • Joost Negenman, Senior Policy Adviser, R&D, NPO
  • Jon Block, Controller of Commercial Digital Products, Commercial & Online, ITV

 

More on companion screens

For more insights into what makes second and companion screens work, read this article I recently published.

 

 

Miles WeaverMiles Weaver is the Product Manager of Piksel’s second screen application, 2Si. He writes on technology, entertainment and culture at www.milesweaver.com. Connect with him on Twitter with @mrmilesweaver or @piksel.

Topics: Analysis, Insights