Italian Online Video Market Challenges & Solutions as Told at IBC 2015

Posted by piksel


Piksel has been operating in the Italian online video market for some time now, in partnership with customers such as Sky Italia and Mediaset. The Italian video market, as described by Marco Frigerio, Piksel’s VP Sales Central South Europe, is traditionally dominated by media and telecommunications companies whose challenges include growing revenue (of course) and innovating in the new world of over-the-top (OTT) video streaming. Luckily that’s where we can help.

In this video, Marco speaks to Communicare Digitale about the dynamics of the Italian market and video options for both media and telecommunications companies, and also new entrants such as MCNs and content creators wanting their own solution:


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Topics: Insights, Video, online video, OTT, IBC, 4k, Business Modelling, challenge, IBC 2015, italian, italy, MCN, broadcast, Communicare Digitale, Piksel Hive, TV 3.0