Earlier today we announced that we had acquired Lingospot, a leader in metadata extraction services. We’ve been working with the team at Lingospot for some time and have been impressed with their approach to the creation of enriched metadata.
Metadata is critical to an engaging TV experience
Since the dawn of the digital age, the amount of information, data, and entertainment at our fingertips has expanded to overwhelming proportions. It’s now no longer just about finding content, but finding your way through the sheer amount of it. In a world of infinite content, that’s no easy task, and it’s becoming increasingly difficult for media and entertainment companies to capture viewer’s attention, and engage them on their video service.
What Lingospot brings
Lingospot’s technology will add to Piksel’s micro-services architecture, the Piksel Palette™, and strengthen Piksel Fuse™ Metadata, a product focused on fusing together metadata services across broadcast and OTT workflows.
Lingospot’s patented natural language processing, semantic search, image analysis, and machine learning technologies decipher, in real time, exactly what is happening inside a video stream and create proprietary metadata.
Using this new and enriched metadata, derived from artificial intelligence, can dramatically evolve the current video search, discovery and recommendations experience for viewers.
How does this improve the viewer experience?
Let’s hear from Piksel’s President, Fabrice Hamaide:
At the heart of the user experience is the quality and granularity of metadata. It’s become particularly critical for MVPDs (direct-broadcast satellites, cable television, and wireline video providers), and broadcast and cable networks to efficiently consolidate their metadata between linear and OTT services, and to augment, in a granular way, the metadata associated with every VOD and linear asset. This will allow them to further enhance their search, discovery and recommendation services and to ultimately improve customer engagement with all the content.
Working together to make video smarter
Together, our metadata enrichment services will allow our customers to evolve their business faster and simultaneously meet the increasing demands of the modern viewer.
And on behalf of everyone at Piksel, we extend a warm welcome to our new colleagues!
The digital world is evolving quicker every day.
Does your online video business have the technology it takes to keep up? Contact us to learn more.