NEW YORK, NY, May 12, 2015 -- Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announces the appointment of Jay Gravina as Executive Vice President Commercial, Americas, at Piksel. Jay will work closely with customers to drive growth across the Americas region, building on his deep expertise across broadcast, cable and media industries spanning over 25 years.
Jay joins at a critical time for the broadcast industry, as broadband gains momentum and companies explore ways to complement their traditional business models with digital offerings. Creating a value exchange with consumers, whereby user data is used both to monetize and enhance consumer recommendations and entertainment options, will be core to success. Jay will work alongside clients to consult, strategize and design business models that meet consumer expectations and open up new revenue streams in the process.
Kevin Joyce, Chief Commercial Officer, Piksel comments: “We’re thrilled to announce the appointment of Jay Gravina to lead commercial activity across the Americas, building on his impressive track record of driving business growth in best-of-breed companies. Jay’s solid reputation across the broadcast industry, and his prior professional experience at Encompass, Miranda, Avid and Sony, gives us every confidence that Jay will play a crucial role in Piksel’s development; helping our customers across the Americas to master the delivery of online video and liberate their content.”
“It’s a time of change for the TV industry right now, for companies of all sizes. Media industry players need support, more than ever before, to ensure that they can transition smoothly into new internet ventures, and to make sure that all necessary considerations have been covered in the planning process,” says Jay Gravina. “I’m looking forward to working with Piksel’s varied and expansive client base to help them leverage every opportunity that the Internet Age offers.”
We help the world’s leading brands maximize their reach and return with video.
Comprised of a global team of experts we call “Televisionaries”, Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.
Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas.
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