Piksel Invests in B2B Veteran Don Whaley to Drive Global Channel Sales Strategy

Posted by Tarley Jordan

NEW YORK, NY, December 10, 2014 (Marketwired) -- Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, announces today that Don Whaley has joined the team as Vice President of Global Channels to lead the company’s channel partner business. Whaley will develop and manage the global channel strategy for Piksel’s video and digital signage SaaS products to ensure that Piksel’s go-to-market approach is fast and cost effective, maximizing reach to meet the exploding demand for these video services worldwide.

“We are looking to invest in channel sales significantly as part of our long-term strategy, and Don has the right industry expertise to help us recruit, develop and manage our growing roster of channel partners,” said Kevin Joyce, Chief Commercial Officer, Piksel. “Don’s experience in the training and management of large sales teams will help us educate our partners about Piksel’s roadmap, and provide the necessary support to allow our partners to operate as an extension of our company.”

With over 20 years in the enterprise space focused on channel and partners, Whaley is experienced managing a multi-million dollar revenue channel through mergers, acquisitions, and consolidations, and brings considerable sales management, marketing, and operating experience.

“Having a coherent and effective channel strategy and supporting management process is a vital part of the wider go-to-market strategy. While Piksel already has some established channels in markets around the globe, there is clear ambition and appetite for further expansion.  As we grow our channels, we’ll benefit from the increased reach, local market knowledge, and client relationships that partners provide,” said Whaley. “I see exciting opportunities to scale globally by establishing channels that specialize in the segments that best fit Piksel’s portfolio of products and solutions.”

Channel partners will sell a range of Piksel’s solutions, focusing on:

  • Piksel Digital Enterprise™ – end-to-end digital signage platform, integrated with Piksel Video Platform to allow the delivery of live and VOD content to multiple devices;
  • Piksel Digital Stadium™ – complete production-to-revenue video delivery ecosystem for college and high school sports properties; and
  • Piksel Digital Showcase™ – SaaS-based video platform for content aggregators, owners and distributors.


About Piksel

We help the world’s leading brands maximize their reach and return with video.

Comprised of a global team of experts we call ‘Televisionaries,’ Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.

Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas.

Follow the company on Twitter @Piksel


Piksel Media Contact:

Tarley Jordan
Marketing and Communications Manager
T: +1 (646) 801 4695
E: tarley.jordan@piksel.com


Platform PR for Piksel:

Alice Talbot
Global Account Manager
T: +44 207 486 4900
E: alice@platformpr.com