In Streaming’s Fragmented Future, Customised Content Will be King

Deloitte’s 2018 predictions for the global technology, media and telecommunications (TMT) sector were released this morning and, as is typically the case, the accompanying report makes interesting reading for anyone with a keen eye on potential...

The paradox of choice – how can broadcasters keep viewers interested?

The goal for any broadcaster is to keep viewers interested for as long as possible, but this is becoming increasingly difficult. Aside from the fact we’re now accustomed to watching television while simultaneously fiddling with smartphones,...

OTT Audience Engagement Lives and Dies by Metadata

In the third and final part of this series on how to prioritize the development of your OTT service, let’s talk about content. In the previous articles, we used the metaphor of a house to frame our discussion, with the building being the OTT...