Customer Experience Transformations

In the first two posts in this blog series, we have discussed how digital transformations can fundamentally reshape a business. We looked at how transforming a workflow process, like metadata, that persists across broadcast and digital spheres...

The Importance of Making TV Whole Again

The world of television is currently split into two halves - the ‘old’ and the ‘new’. On the ‘old’ side is the long established, predictable, financially dominant analogue/linear content delivery, which has been the dominant method of engaging...

Building a solid foundation: the story of transforming online video technology

Unchanged for nearly 40 years, the world of television is being digitized in front of our eyes. Once exclusively worshipped within the hallowed ground of our living rooms, today television has broken free of the traditional family TV set. No...

Improved Metadata Pleases Your Customers and Increases Your Service’s Value

Over the past eight weeks we’ve looked extensively at the differing components of Piksel’s Fuse Metadata product – matching and enrichment, which comprise the Manager module, and augmentation, which makes up the Creator module. Looking at both...

Create the Metadata your Content Needs

Quick, think of your favorite movie. I bet what jumped into your head was not the name of the studio, the release year or even the director of the film. Instead, you probably envisioned your favorite character saying or doing something that...

How to Make Your Metadata Clean, Refined and Useful

With the wealth of content now available to users, the online video industry has reached a state where sometimes even knowing the name of the title you’re looking for returns unspecific results. A title like “Her” can match to 15 TV and movies in...

‘The Wisdom of Crowds’ – The Benefits of Enriching Metadata

In his 2005 book, The Wisdom of Crowds James Surowiecki argued that the aggregation of information in groups could result in decisions that are often better than could have been made by any single member of the group. Twelve years later, this...

Why an Organized Metadata Catalogue is So Important

Calvin Coolidge once said “The only difference between a mob and a trained army is organization.” This missive translates not only to military structure, but across anything that involves a large number of units with a similar end goal or...

How Metadata Can Improve Search & Discovery

In the middle part of the second decade of the 21st century, video consumers find themselves awash under an increasingly large tsunami of content. The number of scripted TV shows alone has doubled in the last six years, and the explosion in...

OTT Audience Engagement Lives and Dies by Metadata

In the third and final part of this series on how to prioritize the development of your OTT service, let’s talk about content. In the previous articles, we used the metaphor of a house to frame our discussion, with the building being the OTT...